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MOTION PICTURES | TELEVISION | STREAMING | THEATER

Pam Auerbach

Managing Partner
Training and Marketing Communications

With thousands of hours of marketing communications and training expertise, Pam brings an effective combination of interpersonal, analytical, organizational and business skills to DYDRA. She has extensive experience in Pharma/Healthcare Training (as well as other industries) providing comprehensive management functions to clients, including budget preparation, administration and project team leadership.

In a prior life, as Director, Advertising/Promotion and Marketing for NBC’s radio networks, Pam learned from the folks down the hall at Saturday Night Live that keeping your audience’s attention with surprise and humor is no laughing matter.

Rachel Katzen

Managing Partner
Creative, Design and Visual Identity, Social Media, Technology

As a creative director and graphic designer for several decades, Rachel has crafted unique, stand-out brand identity campaigns, eLearning and communications across all forms of digital and print media.

From websites to CG video to social media content, her unique eye and point of view helps bring messaging to life, and her deep knowledge of solid design principles ensures that DYDRA media is eye-catching and memorable.

Lida LaBruyere

Managing Partner
Operations, Executive Producer
Experiential Events, Production and Training

Lida brings over 20 years of expertise in the communications field across a variety of industries, with a specialty in pharmaceuticals. As VP of Production and Learning Design for WPP (one of the largest multinational communications, advertising and technology agencies in the world), Lida and her teams built one of the first and most successful in-house training departments within the events and production industry. She has proven leadership in combining creative, strategic and proactive solutions with the highest level of client service and fiscal oversight. Her experience and skills allow her to provide the utmost value to client teams. Lida sets a vision, establishes processes and adheres to the highest standards to ensure compliance, client satisfaction and high-quality outcomes within budget and time frames. Many of these protocols have been adapted and applied by other agencies.

In addition, Lida’s background in TV production and broadcasting, including a CBS Financial News show, NYC Broadway and theatrical national touring companies, provide her with a unique connection to and perspective on dynamic dramatic structuring.

Chris Boal

Consultant
Creative, Strategic Communications

Chris brings the unique skill of integrating “Hollywood” engagement skills into many aspects of audience-based corporate communications.

Since 2011, Chris has worked extensively in the film and television industry, penning scripts for HBO, CBS Studios, Starz, SONY, Warner Brothers, New Line, Universal, Paramount, Apple and others. Recent projects include executive producing the action show Echo 3 for Apple TV+.

In the corporate space, Chris has worked as a Writer/Creative Director since 1998, and has crafted strategy, speeches, presentations, sales meetings, digital and live training workshops and sales and business content for a panoply of clients in the pharma, financial, automotive and consumer space.

Chris is an internationally produced playwright. His New York Off-Broadway productions include Pimm’s Mission, Order (Austin Pendleton, director), Crazy for the Dog, 23 Knives and Jonathan’s Blaze.

Chuck Collins

Managed Markets, SME

Charles (Chuck) Collins, MS, MBA is a managed market expert focusing on the healthcare delivery disparities across multiple therapeutic areas such as neurology, rheumatoid arthritis, obesity, diabetes, multiple myeloma, anaphylaxis prevention, osteoporosis, vaccines, Alzheimer’s disease, and chronic non-cancer pain.

Chuck has over 30 years experience in the pharmaceutical industry, working across all managed market channels to develop customized managed markets solutions. He has partnered with social business organizations to develop customized managed market solutions utilizing predictive modeling and social analytics.

He served as a Sr. Fellow to Medonomics, a nonprofit, nonpartisan think tank specializing in health policy, finance, and operations. In previous roles, Chuck led the managed markets strategic counsel efforts providing insight and execution for commercial, Medicare, Medicaid, long-term care, and retail pharmacy chains.

Leslie Matthews

Senior Training Director
Instructional Design

As lead instructional designer, writer and training director, Leslie applies a solid instructional design foundation to the DYDRA unique storytelling structure. Leslie has integrated instructional design, training and key principles of communications and dramatic storytelling for some of the top launches in the pharmaceutical industry.

Leslie has designed training for almost every therapeutic category and brings her unique approach to prelaunch, eLearning, communications campaigns, live and virtual training, gaming and certification. She never loses sight of connecting the objectives and outcomes to the audience.

Additionally, Leslie is a skilled facilitator, designer of train-the-trainers and leader of workshops. She also conducts train-the-trainers for client facilitators.